MARKETING EXPERIENCE
Colgate Oral Pharmaceuticals
Terracycle Return Marketing Program For The Dental Professional
2020
TerraCycle® and Colgate have partnered to create a national recycling network for all brands of used or empty oral care products and packaging. Become a part of this community and support local recycling for all brands of used or empty oral care products and packaging.
Colgate Oral Pharmaceuticals
Social Media and Email Marketing Campaign for Colgate Professional Direct
2020
Developed specific Facebook and Email Blast Campaigns for Colgates NEW (2020) Professional Direct e-commerce platform. Worked with members of National and Regional Dental Associations to develop clinician SIGN ONS as well increase platform conversion rates.
Colgate Oral Pharmaceuticals
Amazon Echo and Colgate Partnership
2019
Worked with Amazon Echo programers to develop specific software languages for Colgate/ Alexa initiative for Dental Professional Offices. This software enables the clinician to directly speak in realtime with Amazon to reorder Colgate products, ask clinical questions or search Colgate database for disease state information.
Boston University
MASTERS THESIS - Domestic & Emerging Market Analysis of Major Retail Oral Toothpaste
2014
Colgate-Palmolive’s success has revolved around a stated purpose, which is to “provide products and services of superior quality and value that improve the lives of the worlds consumers.” (Malhotra, 2010) The key terms of interest in this mission statement are “quality and value.”
