Co-Founder | 2020
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Cultivate and establish mutually beneficial brand relationships with broad-ranging external stakeholders such as Top 100 golf clubs, social media brand influencers, and PGA tour players.
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Champion business administration expertise to build, shape, and govern a U.S. pioneer bespoke golf startup specializing in full line production of golf accessories and bags from reclaimed/ upcycled sails and boating canvases.
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Engineered business branding solutions to facilitate consumer awareness, targeting, acquisition, and retention.
Forewind Golf | #madeforthewind
Your Forewind Golf product begins in a sail loft in the Northeast! The raw sail is shipped to us at the end of its competitive racing life! Its measured, cleaned, cut and shaped, resulting in the most character filled pieces for production. We use a sail’s inherent character as a guide to transform a product that is stylish and unique with pure functionality for the links.
STERNLINES | #anchoredinmaine
Every product that we create here at STERNLINES tells a different story as to where the rope and material originated from. Although the patterns may be similar, no two are ever the same! Often times, what ends up on your doorstep or dock was just reclaimed here in New England a few short days or weeks prior to its arrival at your home!
Co-Founder | 2015
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Design, restructure, and implement E-commerce strategy by analyzing DTC insights to identify traffic sources, issues, and functionality.
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Command brand development process to communicate the brand’s core values via frontline omnichannel storytelling strategy.
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Enhance business scalability by amplifying tactical product offerings and solutions.
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Develop a powerful customer insights strategy to drive the creation of marketing plans, ensuring key growth of product categories.
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Earned accolades for supporting COVID-19 pandemic response efforts and relief campaigns, acquiring notable media coverage and highlight from national media outlets such as Golf Digest, Fox Business, Yahoo Finance, and USA Today.